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The overall goal of your web presence is to get a high return on investment (ROI), generate revenue, reinforce your brand (mindshare and market share), and minimize your overhead costs (have efficient maintenance and monitoring operations). The first step is to develop a great web site.
Web Presence
An effective web presence includes several dynamic components. Not all components are useful for every organization, however they should at least be considered to establish if they should be used or not.
We help organizations consider each of these components carefully and then define effective strategies and tactics for each into an integrated web presence. We are constantly researching, using, and applying the latest tools, strategies, and tactics successfully. This saves you time and money.
- Identity / Branding - how this is communicated throughout all channels - vertically and horizontally
- Web site - design, content, structure, optimization for search engines
- Mobile site / apps - affect on certain customers and search engines
- Search Engines (SEO/SEM) - how to stay highly visible and address constantly changing S.E. algorithms
- Indexes / Directories - best selections for your organization, how to avoid the bad ones
- Alliances / Reciprocal links - best selections for your organization, how to avoid the bad ones
- Social Media - where to start, how to use, best of class, tools, management, what to avoid
- Email marketing - tools, methods, what to avoid
- Newsletter marketing - tools, methods, what to avoid
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
CAUTION - many web developers do not do this process well and there are many scams out there. Excellent SEO requires constantly researched familiarity with search engine ranking methods. Search engines frequently change their programming algorithms to adjust to the changing market. Many developers try to sell you on "cookie cutter" methods and submitting your site to many search engines - this results in poor rankings and your wasted money.
See Google's cautions about finding a good SEO expert - Search Engine Optimizers, by Google
Our proven SEO / SEM process:
- Define SEO / SEM strategy and tactics. Assess your web site, content, goals, industry, customers, and competitors - and define the best strategy and tactics.
- Select Search Engines, Index, and/or Directories. Select appropriate online locations (engines, indexes, and/or directories) that your customers use most frequently.
- Optimize site. Integrate effective content, keywords, programming code, link strategies, and other key components that the algorithms of search engines, crawlers, and indexes use to rank sites. (see CAUTION above)
- Submit Site. Submit your web site to the selected search engines, indexes, and/or directories.
- Evaluate Results. Assess the results of the rankings and fine-tune the site to reach the desired results. The initial ranking usually takes 2 to 6 weeks due to the various registration methods.
- Monitor Site periodically. Continue to assess the rankings and adjust the site.
Social Media
Social media is all the rage. It must be assessed and used carefully. Social media takes time and constant attention.
It is not: If you build it they will come.
It is: If you build it, you must mow it.
We are experts in all aspects of social media, helping you to understand the hype, the tools, best practices, how to streamline your management of all the media, and what to avoid.
The Social Media scene is constantly changing, so one value we bring to our clients is our deep and updated knowledge about this field. We are constantly researching, using, and applying the latest tools, strategies, and tactics successfully. This saves you time and money.
Here are our seven proven steps to Social Media success.
- Assess if and how social media is useful
- Define your marketing objectives and metrics
- Understand social media
- Locate your customers and understand your competitors
- Create your policies and plan your resources
- Implement Social Media
- Assess and adjust
Contact Us to start using your web presence and marketing, SEO, SEM, and Social Media successfully.
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