wisdom matrix logo

Serving Business by Putting it all Together


What Makes Us Different

Wisdom Matrix SM is a successful award winning company that began in 1999 in San Diego, California. The company is solidly established and financially stable.

Leadership Team

Our Leadership Team consists of experienced, wise, and innovative strategists that help guide our company and ultimately our clients to success.

Gary Avánt, M.Ed., B.S.
President, Lead Consultant

Gary is a co-founder and co-owner of the company. He has worked in the corporate sector and education sector in leadership, management, and consultant roles for more than 20 years. His expertise is in Project Management, Creative Directing, Process / Performance Solutions, Instructional Design, solving complex problems, and leading innovative solutions. He has several published articles and is a frequent training seminar presenter.

  • Masters Degree in Education – Educational Technology / Instructional Design
  • Bachelors Degree in Psychology, minor in Sociology
  • Project Management Certificates
  • Management Certificate in International Business

Dana Avánt, A.A.
Vice President, Lead Consultant

Dana is co-founder and co-owner of the company. Dana has worked in the corporate sector in leadership, management, and consultant roles for more than 20 years. Her expertise is in Data Architecture and Management, Programming, Technical Solutions, Process Solutions, solving complex problems, and leading innovative solutions.

Dr. Ron Norman, Ph.D., CDA, CSM, CCP
Advisor – Technology Consultant, Software / Systems Engineer, and Educator

Jeff Lavender
Advisor – Marketing and Management Consultant, Leader, and Speaker

Timothy Russell, M.Div., B.A.
Advisor – Education and Academic Overseer, Leader, and Speaker

Our Team

Wisdom Matrix Team and AssociatesOur team of about 30 Associates are experienced, efficient, well-educated, and personable professionals. All have at least 5 years of experience in their field - most have 10+ years experience. Several have advanced degrees. Several are published authors in their fields.

We carefully select the best of the best to be on our team. Our team consists of principals, management team, and about 30 Associates who are experienced, efficient, well-educated, and personable professionals.


  • Business Development / Marketing Consultants
  • Business Process Consultants
  • Project Managers
  • Web Designers / Developers
  • Web Presence / SEO / SEM Consultants
  • Graphic Artists / Designers
  • Animation / Multimedia Developers (Flash, Video, Audio, etc.)
  • Performance Consultants
  • Instructional Designers
  • Systems Engineers
  • Software Engineers
  • Programmers
  • Quality Assurance Testers
  • I.T. Engineers


Our support arrangements are flexible - our team can support clients as independent contractor, subcontractor, 1099, W-2, W-4, temporary employee, and/or bartering for services.

Registrations and Certifications

Wisdom Matrix SM has the following registrations and certifications:

  • Better Business Bureau (A+ rating)
  • Certified small business
  • Dun and Bradstreet
  • SAM – System for Award Management
  • State of California
  • U.S. Small Business Administration (SBA)
  • U.S. Government Prime Contractors small business registration – SAIC, Titan, General Atomics, SPAWAR


Wisdom Matrix SM memberships, affiliations, alignments, partnerships, and/or business relationships:

  • AECT – Association for Educational Communications and Technology
  • Apple – Developer
  • ASTD – American Society for Training and Development
  • Better Business Bureau (BBB)
  • Carlsbad Chamber of Commerce
  • CEO – an Executive Professional Men’s Group
  • East County Economic Development Council – Aerotropolis Committee, Development Committee
  • E-Learning Guild
  • Distance-Educator.com
  • Google – Partner
  • Harvard Business Review
  • IEEE Computer Society
  • IICS – International Interactive Communication Society
  • ISPI – International Society for Performance and Improvement
  • Knowledge Management Experts group
  • Microsoft – Partner
  • PWF – a Professional Women’s Group
  • San Diego Contracting Opportunity Center
  • San Diego County Tourism
  • San Diego East County Chamber of Commerce
  • San Diego Leadership Forum
  • San Diego Regional Chamber of Commerce
  • San Diego Supplier Development Council
  • Santee Chamber of Commerce
  • Those In Media group
  • U.S. Buyer-Supplier Network (Connectory.com)
  • Web Presence / SEO / SEM / Social Media – multiple organizations